Key Importance
4WARD provides a variety of information on alumni and donor relations, and other advancement activity in support of UW–Madison. This gives 4WARD CRM users a rich view of its supporters. Knowing the alumni and donors is the first step to effectively advancing UW–Madison.
How 4WARD and WFAA work together
The incredible advancement work of WFAA relies on a far-reaching database like 4WARD. WFAA has committed teams and resources to:
- Provide an easy way to view and understand donor and alumni records
- Frequently update the database to include new information
- Increase its broad view through UW-supplied data and outside resources
- Track supporters’ communication preferences
- Develop reporting and analytics
- And more
WFAA maintains high-quality data in 4WARD to guarantee better advancement outcomes for you and the university.
Using 4WARD
Maximize your outcomes by familiarizing yourself with 4WARD’s capabilities. See our simple guides and resources to learn all 4WARD’s tips and tricks.
A few examples of ways you might leverage 4WARD are…
With WFAA’s recent launch of a new financial system FAST and new CRM 4WARD, some of our articles may be out of date. We are working to make updates as soon as possible. Please contact help@uwadvancement.org if you have any questions.
This resource walks you through the steps of requesting that WFAA add or update an address in ABE CRM. It also details how WFAA’s Constituent Data Processing team at WFAA manages address requests.
With WFAA’s recent launch of a new financial system FAST and new CRM 4WARD, some of our articles may be out of date. We are working to make updates as soon as possible. Please contact help@uwadvancement.org if you have any questions.
This article explains the various options and nuances of searching for a constituent in ABE, including how to use the Advanced Filters to achieve optimum search results. Knowing the options and how to apply filters will help you find that one constituent you are looking for out of more than a million records.
Your Updates Matter
We must all work together to keep WFAA’s data accurate and relevant. Please help WFAA help you by ensuring that we have the most up-to-date and relevant information. If you see information that is outdated or inaccurate, please let us know. Higher quality data will ensure greater advancement successes and, ultimately, a better university.
WFAA values the data quality, privacy, and security of UW alumni, donors, and friends and takes great care to safeguard the valuable data it holds.
Keeping an up-to-date database is essential to maximizing our effectiveness in Advancement for UW-Madison. If you would like to request that WFAA update multiple database records at a time, you may submit your request to WFAA via this form.
With WFAA’s recent launch of a new financial system FAST and new CRM 4WARD, some of our articles may be out of date. We are working to make updates as soon as possible. Please contact help@uwadvancement.org if you have any questions.
This resource walks you through the steps of requesting that WFAA add or update an address in ABE CRM. It also details how WFAA’s Constituent Data Processing team at WFAA manages address requests.
Dive into the Data
Want to see 4WARD CRM for yourself? Log in or request a log-in.
WFAA’s extensive database of the university’s alumni, donors, and friends. With more than one million records, 4WARD will give you the most robust, up–to–date information on the Badger network.
This guide shows you who to contact and how to request access to constituent or gift/fund information from WFAA systems, including ABE CRM and fund reporting.
This provides details about how to reset your account password or find your username in order to use key tools like 4WARD, Gift and Fund Management, or WFAA’s Learning Management System (LMS).