Key Importance
To engage supporters and raise awareness for WFAA’s mission, WFAA provides a skilled team of digital, copywriting, communications, visually creative, marketing, and event professionals. By working together, the team develops marketing campaigns and supports unique events for more than a hundred programs for WFAA and our campus partners.
Event Programming
WFAA’s Events and Registration teams work to plan engaging events by establishing an organized registration process, providing event consultation and management, and collecting funds for virtual or in-person events. WFAA is here to assist with engaging supporters through memorable occasions.
Marketing and Communications
WFAA’s Marketing and Communication team are responsible for identifying audiences and developing campaigns that support and complement the university’s priorities. From accurate research, the team identifies strategic opportunities and develops effective campaigns that deliver consistent results.
How to Get Started
WFAA’s skilled professionals bring a wealth of expertise to support our partnerships with those interested in advancement. Although WFAA does not work on executions directed at campus audiences like students, we can help reach other, diverse sets of audiences like alumni, donors, and friends of UW. To begin collaborating with our team, submit a project request to begin the process.
For a faster, more efficient process, the WFAA team prioritizes requests in three ways:
- If the request lines up with WFAA’s corporate initiatives
- If the requested event or program is a priority for the WFAA Development or Alumni Relations team
- If the primary purpose of the request is engagement, cultivation, or stewardship of UW alumni, donors, and stakeholders
Collaboration and teamwork within WFAA as well as with external partners, like you, are essential elements for successfully engaging with the alumni audience.
Featured Resources
Projects undertaken in collaboration with UW-Madison advancement professionals take varying amounts of time. This outlines the timelines for the most common types of projects but not large, unique, or complex projects which could require more planning time.
Workfront is WFAA’s system for managing its marketing projects, including ones requested by UW-Madison staff. This outlines how to request access to Workfront and some basics about the process.
Need to request support for marketing, communications and events from WFAA? You’ll need a Workfront account to submit a request. If you don’t have one yet, you can request one here.
Have you come across a story that would make a good article in one of WFAA’s publications (On Wisconsin, Badger Insider, Flamingle, the annual report, etc.)? Share the details with WFAA for possible publication.
The Wisconsin Foundation and Alumni Association (WFAA) only provides event and registration services for events that contribute to the shared advancement mission of the university and WFAA. WFAA registration services can be provided for campus-driven events that meet the eligibility requirements.
These guidelines are intended to provide our community partners (both individuals and organizations) with a general understanding regarding fundraising rules and regulations along with the scope of support that UWF’s Gift Services staff can provide for community partner fundraising events. These guidelines apply to all community partners who desire to hold an event where the resulting funds will be donated to UWF for the benefit of and to support the mission of UW–Madison, its affiliates, or UW Health (including UW Carbone Cancer Center).
This is an overview of the policies related to One Alumni Place, Alumni Park, and the use of the space.